Bailey Pointe

Developed the brand identity for Bailey Pointe Senior Living, a senior living brand with five locations throughout Nebraska. This project encompassed a wide range of elements, including logo design, collateral design, website design, social media pages, print materials, digital assets, bus wraps, and signage. By aligning the visual identity with the brand's core values and target audience, a cohesive and impactful presence was created, resonating with both residents and the broader community. The new brand elements effectively conveyed the essence of Bailey Pointe Senior Living, contributing to its success and establishing a strong brand presence.